The objective that Bhang lays out for its brands is to gradually build a more substantial presence across channels such as the on-site blog pages, and social media channels such as Twitter, Instagram, Facebook, and Tiktok.
In alignment with the dispensary's growth plans, the idea is to push interest with social media content tidbits, and how-to-use images/videos, and treat marketing efforts as a lifestyle-promoting exercise. At the same time, roping in the community, small businesses, and micro-influencers will go a long way to building brand awareness.
Here are a few compelling reasons why content marketing efforts are beneficial for eCommerce businesses:
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