Paid Media Marketing

What it is

Bhang executes acquisition focused media strategies, analyzing the local market and running CTA opt-in messaging to convert new leads.

We do this efficiently through an agnostic media mix, iteratively placed through our proprietary DSP and exclusive publisher relationships. Machine Learning and AI helps up optimize quickly.

We combine these efficiencies with traditional acquisition methods such as giveaways and promotions, but all with explicit opt-in conversion tactics to ensure growth in your customer list.

Formats

  • Native

    Native

  • Display

    Display

  • Video

    Video

  • Video

    OTT

  • Native

    Digital OOH

  • Display

    In-App

  • Video

    Audio

Discover Data Insight

Bhang’s attribution reporting measures the effectiveness of digital activity so you can drive more visitors to your dispensaries and other retail locations. Our attribution is tech agnostic and allows you to assess your impact across media channels on in-store activity.

  • Understand digital media impact on in-store visits (ROI/ROAS)
  • Optimize at tactic level driving the best “bang for buck”
  • Influence repeat in-store visits and longer dwell time
  • Analyze dispensary competitive positioning and market share by state, city and zip
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Bhang’s dispensary insights tell you who your customers are, what products they prefer, how often and how long they visit so you can target them across the right channels with the right message.

A detailed insights report will be shared with the client and based on that we provide a data proposal that can be leveraged to deliver ROI driven campaigns through our DSP. A detailed media plan with budget recommendations shall be proposed.

Engage and Generate Demand

Bhang’s attribution reporting measures the effectiveness of digital activity so you can drive more visitors to your dispensaries and other retail locations. Our attribution is tech agnostic and allows you to assess your impact across media channels on in-store activity.

  • Target your top consumer archetypes and profiles
  • Re-engage with your current/historical dispensary visitors
  • Target your competitor’s dispensary visitors
  • Target consumers based on product purchase behavior
  • Our data is available through all major DSPs

Get in touch with us.

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