What is the Right Way to Market CBD on Social Media?

Blog / Mar 2, 2023

Social media marketing for CBD can be challenging, as many social media platforms have strict rules and regulations regarding the promotion of cannabis-related products. It can be difficult to find comprehensive statistics on the success of social media marketing specifically for CBD products due to the strict regulations and limitations on advertising these products on many social media platforms.

However, here are some relevant statistics that give an idea of the effectiveness of social media marketing for CBD:

According to a 2020 survey by SingleCare, 21% of US adults have used CBD products, and 44% of those who have used CBD products said they heard about it through social media.

A 2019 survey by New Frontier Data found that social media is the most common way that CBD users find out about new brands and products, with 41% of CBD users saying they discover new brands and products through social media.

According to a 2020 report by Business Insider, the CBD industry is projected to grow to $16 billion by 2025. Social media marketing is likely to be a key driver of this growth, as many CBD companies are unable to advertise on traditional channels like television and print media.

A study by the Pew Research Center found that 69% of US adults use social media. This large and growing audience presents a significant opportunity for CBD companies to reach potential customers through social media marketing.

Social media can be a highly effective tool for building brand awareness and loyalty. A study by Sprout Social found that 68% of consumers prefer to engage with brands through social media, and 30% of consumers say they have purchased a product directly through social media.

How Can Your Brand Overcome the Challenges of Marketing CBD on Social Media?

There are ways to effectively market CBD on social media while remaining within the guidelines set by the platforms. Trust us, here at Bhang, we’ve done it! Here are some tips for your CBD brand:

1. Know the rules: Before you start marketing CBD on social media, it is important to be familiar with the rules and regulations of each platform. For example, Facebook and Instagram do not allow the promotion of CBD products that make health claims, while Twitter and LinkedIn have more lenient policies. Make sure to review the policies of each platform you plan to use.

2. Educate your audience: Many people are still unsure about what CBD is and what its benefits are. Use your social media channels to educate your audience on the science and benefits of CBD. Share information from reputable sources, such as scientific studies and news articles, to help build credibility.

3. Create engaging content: Use high-quality visuals, such as photos and videos, to showcase your products and make them more appealing to potential customers. Share user-generated content, such as customer reviews and testimonials, to add authenticity to your marketing efforts.

4. Focus on your target audience: Understand your target audience and tailor your marketing efforts to meet their needs and interests. For example, if your target audience is athletes, share content related to how CBD can help with post-workout recovery and muscle soreness.

5. Use influencers: Partner with influencers who have a large following and are known to be advocates for CBD. Influencers can help you reach a wider audience and provide social proof of the effectiveness of your products.

6. Use paid advertising: Social media platforms such as Facebook and Instagram offer paid advertising options that can be effective for promoting CBD products. Make sure to follow the guidelines and rules set by the platform when creating your ads.

7. Be transparent: Be honest and transparent about your products and their ingredients. Make sure to include information about the source of your CBD, the extraction method used, and any third-party testing results.

Is It Really That Important?

Marketing CBD on social media requires a thorough understanding of the rules and regulations set by each platform, as well as a strategic approach to reach and engage with your target audience. With ever-changing algorithms and distinct cultures across platforms, it can feel like an overwhelming, unattainable feat. But with attention to detail and adaptive strategies, social media can prove to be incredibly fertile ground for your business. With help from the expertise of Bhang Media, a thriving community and increased brand awareness is only a few posts away.

And, while there are limitations and challenges to advertising CBD products on social media, the data suggests that social media can be an effective tool for promoting these products and reaching potential customers. By creating engaging content, partnering with influencers, and utilizing paid advertising options, CBD companies can build brand awareness, educate consumers, and drive sales through social media marketing. Undoubtedly, it’s a tall order, but with Bhang Media’s focus on wellness, education, and community, as well as our experience in the industry, it’s well within any brand’s reach.

So, in short, YES, it’s that important.

Need some help marketing your CBD products on Social Media?

Don’t hesitate to contact Bhang Media for guidance. Proactive, innovative, and tapped into the fast-changing landscape of digital content, Bhang Media is well-equipped and ready to take your brand to the next level.

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